Franchise marketing software
FranchiseMS is franchise marketing software that lets every franchisee produce on-brand local marketing without going off-piste. Brand artwork stays fixed; only the local fields — unit name, town, contact details — are editable. Head office runs the asset and template library centrally, and the marketing fund is tracked openly so franchisees can see exactly where contributions go.
What you get
Brand-locked templates, editable local fields
Franchisees personalise the bits that should change — unit name, town, contact details — while logos, colours and layout stay fixed. Every unit produces local marketing that's genuinely on-brand, with no design skills or sign-off bottleneck.
One central asset library
Head office maintains a single digital asset management (DAM) library of approved templates and artwork. Franchisees always pull the current, correct version, so out-of-date or off-brand creative stops circulating across the network.
Marketing-fund transparency
Contributions and spend are tracked and visible, so franchisees can see where the marketing fund actually goes. That openness removes a common source of franchisor–franchisee friction over how levy money is used.
Modular and sector-aware
Marketing is one switchable module in a wider platform — turn it on, limit it or integrate it alongside operations, training and audits. It runs on the same multi-tenant model as head office and every unit, with an immutable audit log.
Marketing franchise management — FAQ
What is franchise marketing software?
It's software that lets a franchisor manage marketing across its whole network while letting each franchisee market their own unit locally. In FranchiseMS that means a brand-locked template and asset library plus marketing-fund transparency, so local marketing stays on-brand and fund spending is visible to everyone.
How does it keep local marketing on-brand?
Templates lock the brand artwork — logos, colours and layout — and expose only editable local fields such as unit name and town. Franchisees customise those fields, but they can't alter the fixed brand elements, so every piece they produce stays consistent with the brand.
Can franchisees see how the marketing fund is spent?
Yes. Contributions into the marketing fund and spend out of it are tracked, and franchisees can see where the money goes. This transparency is built in to address the common complaint that franchisees don't know what their levy pays for.
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A short, guided walkthrough — head office, a franchisee unit, and the field view — tailored to your sector. Leave your details and we’ll be in touch.