Franchise marketing software
FranchiseMS is franchise marketing software that lets every franchisee produce on-brand local marketing without going off-piste. Brand artwork stays fixed; only the local fields (unit name, town, contact details) are editable. Head office runs the asset and template library centrally, and the marketing fund is tracked openly so franchisees can see exactly where contributions go.
What you get
Brand-locked templates, editable local fields
Franchisees personalise the bits that should change (unit name, town, contact details) while logos, colours and layout stay fixed. Every unit produces local marketing that's genuinely on-brand, with no design skills or sign-off bottleneck.
One central asset library
Head office keeps a single library of approved templates and artwork. Franchisees always use the current, correct version, so out-of-date or off-brand material stops circulating across the network.
Marketing-fund transparency
Contributions and spend are tracked and visible, so franchisees can see where the marketing fund actually goes. That openness removes a common source of friction between franchisor and franchisee over how the marketing money is used.
Modular and built for your sector
Marketing is one part you can switch on, limit or connect to another tool, alongside operations, training and audits. It runs in the same single system as head office and every unit, with a permanent audit log that cannot be quietly altered.
Marketing franchise management: FAQ
What is franchise marketing software?
It's software that lets a franchisor manage marketing across its whole network while letting each franchisee market their own unit locally. In FranchiseMS that means a brand-locked template and asset library plus marketing-fund transparency, so local marketing stays on-brand and fund spending is visible to everyone.
How does it keep local marketing on-brand?
Templates lock the brand artwork (logos, colours and layout) and expose only editable local fields such as unit name and town. Franchisees customise those fields, but they can't alter the fixed brand elements, so every piece they produce stays consistent with the brand.
Can franchisees see how the marketing fund is spent?
Yes. Contributions into the marketing fund and spend out of it are tracked, and franchisees can see where the money goes. This transparency is built in to address the common complaint that franchisees don't know what their levy pays for.
Explore more
Food & beverage
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Fitness franchise management system →on the roadmapVending & unattended retail
Vending franchise management software →Royalty software
Franchise royalty software →Multi-unit
Multi-unit franchise management software →Onboarding
Franchise onboarding software →Operations manual
Franchise operations manual software →Audits & compliance
Franchise audit software →CRM
Franchise CRM software →Training (LMS)
Franchise training software →Communications
Franchise communication software →Company store
Franchise supply ordering software →Support
Franchise support software →Analytics
Franchise analytics software →Legal & agreements
Franchise agreement management software →AI services
AI franchise management software →Online booking
Franchise booking software →Card payments
Franchise payment software →Text messaging
Franchise SMS software →See FranchiseMS for yourself
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